Bracing Eastern Classical For The Online Challenge
via https://youtu.be/sviEZ2RrlCY The 11th edition of the annual Tehzeeb Festival kicked off on Friday evening. Given the current set of circumstances with the coronavirus pandemic in full swing, the festival was held virtually. Performances, including improvisation in different raags, and traditional dances were broadcasted online from various parts of Pakistan and abroad. For a showcase that primarily focuses on Eastern classical art forms, one would assume a more rigid or conventional approach in dealing with such a predicament. That being either an indefinite postponement or cancellation, something the world has seen with the most prestigious art festivals and exhibitions across the globe. Art is essentially like water. It finds its own way. It can never stay stagnant — Shareef Awan And then our artists have been very much used to climatic conditions and adversities if you look at history. Coronavirus is just one of the same. Feeding the soul That being said, for Awan the festival wasn't carried out to maintain a legacy of sorts, but rather to provide artists a platform through which they can fulfill a fraction of their needs in these challenging times; both in a cathartic and monetary fashion. As you know, most artists don't have the necessary technical infrastructure to showcase their art online without compromising quality — Awan So it was necessary to provide a platform where they could be recorded in an acoustic-friendly environment and then released for worldwide consumption. Everything going online is an opportunity and we all must make the most out of it. On a general level, the infrastructure in the country isn't developed enough for artists to make a living through online performances. — Awan However, we by the grace of God are giving financial compensation to our talent. Our main objective is the financial well-being of the artists and their catharsis. Pakistan Ka Showbiz
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