"Essentials Of Modern/New Marketing" Book By Kotler Impact Inc. To Incorporate 40 Local Case Studies

via https://youtu.be/zEofvxAGPhQ Today we are living in a digital & modern world yet people’s beliefs and values influence their product and service choices. Marketers & professionals must utilize their understanding of customers＇ beliefs and values to shape powerful stories about their brands and product offerings. Naqeebz (Growth Marketing Agency), has joined hands with Kotler Impact Inc. (Strategic Marketing Community, Founded by Prof. Philip Kotler), headquartered in Canada, to develop an ecosystem primarily for bottom of the pyramid so that a better world can be created for the best of present and future generations. While understanding the need of the time Kotler & Partners along with 50 local contributors are authoring a book of its kind, ‘Essentials of Modern Marketing’, to be officially announced on 6th & 7th November 2020 in 100+ countries during e-World Marketing Summit 2020. Essentials of Modern Marketing is the 21st Century Book about Business, Marketing & Management Naqeebz is the exclusive country partner for Kotler Impact Inc. in Pakistan and has formed a Country Advisory Board. The board will help to shortlist and finalize 40 organizations/brands for the incorporation of their case studies in the upcoming book. Prof Philip Kotler has joined as Board Chair. While 19 leading members who are local & international academicians and marketing leaders will work with Naqeebz & Kotler Impact Inc. to make sure that effective case studies/success stories become a part of this book.