Mehreen Jabbar's 'Ek Jhooti Love Story' To Take Desi Rishta Culture To A Wider Audience

via https://youtu.be/Bi4owz9rQ54 Mehreen Jabbar's 'Ek Jhooti Love Story' to take desi rishta culture to a wider audience Off late, seasoned director Mehreen Jabbar's upcoming ZEE5 web series, Ek Jhooti Love Story, has become the talk of the town. But with the benchmark Abbasi set, would Jabbar’s upcoming rom-com fully utilise the freedom that comes with an OTT platform? Speaking to The Express Tribune, the film-maker details her experience of working with an Indian streaming platform as opposed to working with channels in Pakistan. She also elaborates on the formula behind Ek Jhooti Love Story, and owing Fawad Chaudhry’s latest announcement, responds to the dilemma of an OTT platform in Pakistan. The Express Tribune (ET): How did you get the chance to make this web series with ZEE5? Mehreen Jabbar (MJ): ZEE5 and motion content group approached me. ET: Even if the collaboration is successful, how is the formula of Ek Jhooti Love Story any different than the serials available on TV? MJ: The catch in Ek Jhooti Love Story isn’t the risk or controversy, but the rishta culture it encapsulates. And it’s good that it’s different from Churails.