Élan Accused Of Exploiting Race Amid George Floyd Protests
via https://youtu.be/jmVX0XNYJ6g KARACHI: Amid global outrage against racism, Pakistani luxury brand, Elan, has come under fire for promoting a problematic narrative around racism. The clothing brand shared a few pictures of their new campaign where famed model Mushk Kaleem could be seen posing in various poses. Instagram users were quick to point out that the brand was in fact not highlighting racism but using the issue of racism to promote a product This is ridiculous, please find some other not to blatantly racist way of promoting your products Many lashed out at the brand for posting the aforementioned campaign at the wrong time. Wow, this picture is extremely tone-deaf, even more so in the light on things going around in the world Marketing your outfit is not more important than racism lol pic.twitter.com/8mHaAJttMt — Rabeeya (@rsbreeezy) June 2, 2020 Really using black people as props for their photos to sell their lawn collection when there is an entire movement going on in the US at the same time,” shared another really using black people as props for their photos to sell their lawn collection when there is an entire fucking movement going on in the US at the same time. A white or Asian man would have been alright but he isn’t?” a user wrote, adding, “Suddenly they’re using him as a prop just because he’s black? Pakistan Ka Showbiz
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