The Most Interesting Thing About PISA Was What Went Down Behind The Scenes

via https://youtu.be/7VEwZzoaMyY What is the PISA, currently trending on your social media feed with star-studded images? It stands for the "Pakistan International Screen Awards", a new awards ceremony that has suddenly emerged this year, with an event that took place in Dubai last night. The organisers flew out a large number of stars for the event and quite a few of them were enlisted to host, perform or give away awards. Seriously, though, as more and more Pakistani awards events begin popping up around the world, a new revenue stream is opening up for local stars. Celebrities, ideally, are paid to be part of the ceremony while the free international trip is an added benefit. The fact that similar events are now being organised for Pakistani stars is testament to the growing strength of our entertainment industry. But we’ll tell you what wasn’t great: the way the PISA, this fledgling awards event that has surfaced out of nowhere, insulted a large number of celebrities by ghosting them. The radio silence that followed Next thing you know, a select few are leaving on a (private) jetplane to Dubai. Stepping into this private plane, our Insta-savvy stars took plenty of pictures, even finding a certain seat on the plane where the light was great. Nabeel Zafar of Bulbulay fame was angry that the awards had used his name to promote their event and that, soon afterwards, the organisers ‘stopped their communication’.