Bollywood Slammed For Protesting Racism Abroad While Promoting Shadeism At Home

Bollywood Slammed For Protesting Racism Abroad While Promoting Shadeism At Home

via https://youtu.be/UcMzKSTxa-U MUMBAI: Several Bollywood stars have been labelled "hypocrites" after speaking out against racism to lend support to global protests while promoting products in India designed to make people’s skin lighter. A series of A-list Bollywood actresses, including Priyanka Chopra, shared posts on social media to protest against the death of George Floyd who died in police custody after a white officer knelt on his neck for nearly nine minutes. People were quick to call her out on social media for previously promoting an “intense fairness moisturiser”. Actresses Sonam Kapoor Ahuja, Deepika Padukone and Disha Patani also faced criticism for their anti-racism social media posts while having featured in ads for skin fairness products. But, maybe also stop supporting a skin bleaching cream which promotes anti-blackness — one user Chopra, a former Miss World who found success in both Bollywood and Hollywood, has said in past interviews that she regretted endorsing such a product as a young actress and that she is proud of her dark skin. Actresses Sonam Kapoor Ahuja, Deepika Padukone and Disha Patani also faced criticism for their anti-racism social media posts while having featured in ads for skin fairness products. India’s multi-billion-dollar skin lightening industry has a host of products appearing to offer dark-skinned Indians a lighter, fairer and better version of themselves, often endorsed by the Bollywood’s top actors. Most brands no longer want to be associated directly with being termed as ‘fairness creams’ — Abhay Deol Critics say the film industry helps feed India’s obsession with fair skin and bias against darker faces, with many pointing out it fails to represent the diversity of Indians. Kangana Ranaut, a noted actress, spoke out against her Bollywood colleagues for promoting fairness products. Pakistan Ka Showbiz