Trends From Pakistan’s First Virtual Fashion Week
via https://youtu.be/TfDvP45YXng The Catwalk Cares fashion-show offered a vibrant mix of the old and the new People are dressing up at home, calling over those they love and trust while still keeping their virtual lives as vibrant as possible. No wonder local designers and retail stores have started adjusting to the new normal, going full-on digital. Catwalk Cares, the recently-concluded three-day online event featured 19 designers and retail brands including Khaadi, Maheen Karim, Huma Adnan, Amir Adnan, Nida Azwer and Shamaeel Ansari on day one, Ali Xeeshan, Asim Jofa, Elan, Generation, Hussain Rehar, Ismail Farid and Saniya Maskatiya on day two and Faraz Manan, Nomi Ansari, Sana Safinaz, Shehla Chatoor and Sonya Battla on day three. Behind the screens Many designers featured clothes from prior collections because of the time constraint and limited resources in lockdown, but some still managed to bring material to the virtual world. Xeeshan and Jofa had told The Express Tribune that they weren’t “apprehensive about the fashion fraternity’s survival right now” or “worried about the sales.” Xeeshan had also clarified that his showcase would include “new, old and borrowed” dresses which would be modelled by the gorgeous Mush Kaleem. Also read: Pakistani designers unite for a virtual fashion showcase We understandably cannot design exclusive pieces given the lockdown, we have chosen three of our existing outfits, which would be modelled by Fouzia Aman. — Shamaeel Ansari Jofa had talked about making “fashion more affordable and accessible to the masses.” Battla, whose dresses were modelled by Sarwat Gilani, did not be making anything new either. Pakistan Ka Showbiz
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