Why Does Ertugrul Threaten The Pakistani Entertainment Industry?

Why Does Ertugrul Threaten The Pakistani Entertainment Industry?

via https://youtu.be/UHodRTda79Y Prime Minister Imran Khan’s approval of Ertugrul has ruffled feathers in the Pakistani film industry. Actors and producers see this as a threat to domestic production serials as Pakistani viewers flock away from local products. In contrast, Pakistani governments have never supported the arts or film industry in the same way, as many regional competitors, including India do. One of the most surprising things about the popularity of Ertugrul in Pakistan is the implication that it will somehow welcome neglect and doom of our media. In Pakistan, several Turkish series from “Feriha” (Adını Feriha Koydum) to “Kosem Sultan” (Magnificent Century: Kosem) have received the warmest of receptions and with Ertugrul managing to become a giant, the future for local content could be grim. The Turkish historical drama has become one of the biggest TV series to ever hit the airwaves in Pakistan with PTV enjoying viewership of an unprecedented 130 million-plus on its TV channel, as well as a record number for the network’s YouTube channel. With more budget than any film or TV series in Pakistan and far more potent messaging, not to mention PM Imran Khan’s endorsement of the series, it’s not hard to grasp why many in the industry are looking down at the show with contempt. After all, Pakistani content has rarely received such backing from the government, and despite many ISPR backed films and dramas enjoying successful runs, nothing has ever come close to becoming such a giant. For many, Ertugrul is the first step in foreign content completely usurping control of entertainment media and becoming the primary consumer option. Pakistan Ka Showbiz